Colgate Total Sensitive Toothpaste has several advantages, including strengthening enamel, reducing tartar, whitening teeth, freshening breath, relieving sensitivity, removing plaque, and renewing gums. offers 2X more effective sensitivity protection*. This toothpaste is free of sugar, gluten, parabens, and is entirely vegan. Colgate Total is the #1* germ-fighting toothpaste in the world.